Wooly Bugger Productions — Creative and Professional Voice Over Services – Commercial, eLearning, International Voice Talent

One of the most common requirements for voice overs is persuasion. Persuasive writing is more than just passing on information compellingly. It can open or change the audience’s mind. The key to persuasive writing is to know your goal and to ensure every sentence moves toward it. Our professional voice over artists can then take that script and make sure you get your point across.

Let’s look at some of the ways you can create a persuasive script that achieves your objectives using some examples and tried-and-tested techniques.

Set the scope and key objectives of the communication

What are you trying to achieve? Enticing customers to try a product or service might be your primary aim. You may be communicating with your employees to improve their performance or customer service abilities, straddling the lines between persuasion and training. Alternatively, you might be making a training video on a specific technical subject or piece of equipment. Whatever it is, write down your objectives before you write a word of your dialogue script.

If you don’t know where you’re going, how will you know when you’ve arrived? A clear list of your main objectives will keep you and everyone involved in this project – including our talented voice over artists – on track. To create the right goals, we recommend that you brainstorm the primary messages you could convey with your script. Now pare this list down to just one or two. If you’re creating an eLearning video, consider what ability your listener will have learned or developed. For a persuasive script, think about the action you would like your audience to complete.

Before writing the script, you should have a list of headline objectives, a breakdown of smaller objectives, perhaps three or four specific points, and a call to action. In a persuasive text, whether or not your viewer or listener performs your chosen call to action will help you measure the success of your script.

Who is the script for?

Persuasion – If you are selling a product, a service, or an idea to laymen or your audience is at the beginning of its journey through a sales funnel, you should adjust your text to their knowledge level and their stage of the buyers’ journey. Engaging, short, and enthusiastic messages may be right to get people interested in what you are saying initially. Once you have their attention, you can go for a deeper dive into the subject and address points in more detail.

Training – The language and tone need to be appropriate to your audience. If your viewers or listeners are highly technical, they will have more patience for technical terms and complex instructions.

You can also use your knowledge of your audience to focus on their key needs and goals. By keeping your writing goal-oriented, you can consistently provide useful, high-quality content that speaks directly to your ideal customer and his or her needs.

Structure

Once you are clear about who you are communicating with and why, it will soon be time to develop the structure so that your presentation flows logically from one point to the next. Just as the layout of a shop floor should make sense to customers, the flow of your script should make sense too. Achieve this via structure. If you take this advice, you will be among the top dialogue scriptwriters with a structure that serves as a navigation tool and anchors your core objectives. Start with bullet points. If you lose track of your objectives, the plot may get confused and you could end up wasting a significant amount of time and money.

Persuasion – A short advertisement or information piece needs to be tight. Set the scene, frame a problem or opportunity, include some more in-depth information, and, finally, ask the listener to do something by providing a call to action.

Training – In a longer script, such as an elearning course, start with an introduction that makes the objectives clear. You could provide a statement at the beginning that explains what the trainee/listener should gain by the end. For example, you may wish for your audience to learn how to improve customer service, improve a work environment, or use a system safely and securely.

Keep messages short and sweet. Stay on topic. Keep messages ‘snappy’ and try to make things as simple as possible. Back up affirmations with facts and use stories to make an emotional connection with your audience. Use real-world examples where possible and make sure your audience will be able to identify with any hypothetical situations.

Culture and Language

The culture and language of your audience are also important. At Wooly Bugger Productions, we have French, Italian, German, Spanish, and Latin American Spanish speakers, as well as British, American, and Australian voice talent. Your choice of accent will affect the way your audience engages with the eLearning voice over, even if they don’t know it is happening on a conscious level. We can use our experience to help you make the right choice for your business, its audience, and your objectives.

Narration tone and voice

Using high-quality, natural narration is an excellent way to improve audience engagement and make an emotional connection. If you want your audience to retain and use your information better, hire professional voice talent. Professionals can impart your message effectively. Whatever you do, don’t put all your eggs in an AI basket. A real, nuanced human’s voice will be far more authoritative, trustworthy, and persuasive than a computer-generated offering.

Whatever the tone needed throughout the material, Wooly Bugger Productions will have the ideal voice talent to match your messaging and its intended audience.

Final Thoughts

Treat your audience with respect. Stick to the structure. Stay focused on relevant topics. Your time is precious, but so is that of your audience. Make the most of both with high-quality, natural voice overs and narration.

Simple is best. To maintain a professional appearance, avoid flashy visual elements. Just remember that both persuasive writing and writing for training should have an outcome. It’s not just about entertaining your audience. It’s about inspiring a behavior, developing a skill, or encouraging the completion of a call to action.

Rely on our fast, affordable, professional narration to help you get your message across. Browse Wooly Bugger Productions’ extensive voice over talent. And get in touch today to see how we can help make your message more persuasive or training more effective.